Intuit Mailchimp
Mailchimp
Email marketing and automation platform priced by contact list size.
Creator & Marketing Tools
Short answer
Mailchimp is Email marketing and automation platform priced by contact list size. The cheapest paid Mailchimp plan is Essentials, starting at $13 per month billed monthly.
Last updated · Last verified
Mailchimp is an email marketing platform covering campaign creation, automation, and audience segmentation, with plans priced primarily by contact count and monthly send volume rather than by seat.
Visit official siteUse cases & fit
Primary use cases
- Email marketing campaigns and newsletters
- Marketing automation and audience segmentation
- Predictive segmentation and AI-assisted send optimization (Standard and above)
Best for
- Small businesses and creators sending regular email campaigns to a defined contact list
- Teams that want automation and segmentation without a large enterprise ESP contract
Core capabilities
- Email campaign creation, with scheduling on Essentials and above
- Marketing automation flows (up to 4 flow steps on Essentials, up to 200 flows on Standard and Premium)
- Predictive segmentation and send-time optimization (Standard and above)
- Phone and priority support plus a dedicated onboarding specialist (Premium)
Pricing
| Plan | Billed monthly | Billed annually | Pricing unit | Key limits |
|---|---|---|---|---|
| Free | $0/mo | Free | Per account |
|
| Essentials | From $13/mo | Not published | By contact tier |
|
| Standard | From $20/mo | Not published | By contact tier |
|
| Premium | From $350/mo | Not published | By contact tier |
|
Prices are in USD as Mailchimp publishes them for visitors in the United States; we never convert currencies. Taxes are not included unless the vendor says so.
- Free
Sending is paused if the contact or email send limit is exceeded.
Why a value is blank or missing: Free plan; there is no annual billing.
- Essentials
"Starts at" price at the lowest contact tier; cost rises with list size. A 14-day free trial is offered. Overages apply if contact or email send limits are exceeded.
Why a value is blank or missing: The page shows month-to-month "starts at" prices only; no annual price is published.
- Standard
"Starts at" price at the lowest contact tier (the page's default view shows "Send up to 6,000 emails each month" at 0-500 contacts). A 14-day free trial is offered. Overages apply if limits are exceeded.
Why a value is blank or missing: The page shows month-to-month "starts at" prices only; no annual price is published.
- Premium
"Then, starts at $350/month" after the offer. Overages apply if limits are exceeded.
Why a value is blank or missing: The page shows month-to-month "starts at" prices only; no annual price is published.
Limited-time offer, not the standing price: $297.50/mo (billed monthly). Save 15% on 10,000+ contacts: $297.50 per month for 12 months, then the standard price. No end date published.
Last verified from the official Mailchimp pricing page.
Plain link to Mailchimp's pricing page. We have no affiliate relationship with Mailchimp.
Free trial: Yes
Mailchimp advertises 14-day free trials of Essentials and Standard for new customers (or Free-plan accounts created within the last 90 days) in select countries; Premium has no trial. Trial terms vary by signup path or promotion. The pricing page's trial terms require payment information at enrollment, with billing at the then-current rate after the trial. Mailchimp's offer terms also describe no-credit-card 14-day trials in which sending is capped (at 100 or 10,000 emails, depending on the offer) until payment details are added; without payment details, the account moves to the Free plan when the trial ends.
Limitations worth knowing
- Entry-level per-plan prices are quoted at the lowest contact-count band; cost rises as contact count grows.(Mailchimp Pricing Plans | Get Started Today | Mailchimp)
- Free plan is limited to 250 contacts, 500 sends per month (250 per day), and 1 seat, with no email scheduling and Mailchimp branding.(Mailchimp Marketing Plan Comparisons | Mailchimp)
- A separate pay-as-you-go, credit-based option exists for infrequent senders instead of a monthly plan.(Mailchimp Pricing Plans | Get Started Today | Mailchimp)
Sources
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Affiliate status: We have no affiliate relationship with this vendor. If that changes, this page will disclose it.