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Intuit Mailchimp

Mailchimp

Email marketing and automation platform priced by contact list size.

Creator & Marketing Tools

Mailchimp is an email marketing platform covering campaign creation, automation, and audience segmentation, with plans priced primarily by contact count and monthly send volume rather than by seat.

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Use cases & fit

Primary use cases

  • Email marketing campaigns and newsletters
  • Marketing automation and audience segmentation
  • Predictive segmentation and AI-assisted send optimization (Standard and above)

Best for

  • Small businesses and creators sending regular email campaigns to a defined contact list
  • Teams that want automation and segmentation without a large enterprise ESP contract

Core capabilities

  • Email campaign creation and scheduling
  • Marketing automation workflows
  • Predictive/AI-assisted audience segmentation (Standard and above)
  • Priority phone support and dedicated onboarding (Premium)

Pricing

Free
$0/monthup to 250 contacts, 500 emails/month
Essentials
$13/monthup to 500 contacts, 5,000 emails/month
Standard
$20/monthup to 500 contacts, 6,000 emails/month
Premium
$350/monthunlimited contacts, 150,000 emails/month

Free plan: Yes

Free trial: Yes

14-day free trial on Essentials and Standard plans; Standard's trial is stated as not requiring a credit card.

Listed prices scale with contact-list size and reset at the published entry-level contact count — actual cost at a larger list size will be higher than the headline figure.

Limitations worth knowing

  • Entry-level per-tier prices are quoted at each tier's lowest contact-count band; cost rises as contact count grows.(Mailchimp Email Marketing Plans)
  • A separate pay-as-you-go, credit-based option exists for infrequent senders instead of a monthly plan.(Mailchimp Email Marketing Plans)

Sources

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Affiliate status: No affiliate program has been joined for this vendor yet — not yet researched. This will be updated the moment a real relationship exists, per our affiliate disclosure.

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