{
  "name": "Vetted 01 · Website lead form to CRM contact + instant alert",
  "nodes": [
    {
      "parameters": {
        "content": "## Create HubSpot contacts from website form leads with Slack alerts\n\nTurns each website form submission into a HubSpot contact and a Slack alert. If HubSpot is down, the lead is emailed to you, so none are lost.\n\n### How it works\n1. A Webhook node receives the form post (JSON or form-encoded).\n2. The lead is cleaned up. An invalid email or a filled hidden spam-trap field gets a 400 reply and creates nothing.\n3. HubSpot creates or updates the contact by email, with 3 retries.\n4. Slack posts the new lead to your channel and the form gets a success reply.\n5. If HubSpot still fails, Gmail sends you the full lead instead.\n\n### Setup\n1. Open **Configure me** and set your email, Slack channel and lead-source label.\n2. Connect HubSpot (private app token with contact write access), Slack and Gmail.\n3. Point your website form at the **Lead form webhook** production URL (POST) with fields `email`, `first_name`, `last_name`, `phone`, `message` and an empty hidden field named `website`.\n4. Send one test submission, check each node's output, then activate.\n\n### Customization\n- Swap Slack for Microsoft Teams or an SMS node; the error path does not change.\n- Add a HubSpot lifecycle stage or lead status in the contact node's additional fields.\n\nTested on: **Not yet tested**\n\nFull guide: [Vetted Authority](https://vettedauthority.com/templates/lead-form-to-crm)",
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      "name": "Overview",
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    },
    {
      "parameters": {
        "content": "## 1. Receive and check the lead\nYour settings, clean-up and spam trap. Bad submissions get a 400 reply.",
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        "width": 900,
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    },
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      "parameters": {
        "content": "## 2. Save, alert and reply\nHubSpot retries 3 times. If it still fails, the lead is emailed to you.",
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      "parameters": {
        "httpMethod": "POST",
        "path": "vetted-lead-form",
        "responseMode": "responseNode",
        "options": {}
      },
      "id": "328a7da4-5033-4daa-a852-e167c0d56af7",
      "name": "Lead form webhook",
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      "webhookId": "f8db0476-776a-4853-abeb-f2c038d33f77"
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      "parameters": {
        "assignments": {
          "assignments": [
            {
              "id": "dac10d95-a67c-4bc8-a952-60496202aa2d",
              "name": "ownerEmail",
              "value": "you@yourbusiness.example",
              "type": "string"
            },
            {
              "id": "095d54ab-c543-4461-a13e-f3e39d311483",
              "name": "slackChannel",
              "value": "#YOUR_LEADS_CHANNEL",
              "type": "string"
            },
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              "id": "10e7c85f-c753-4706-aa1d-aef376d4890d",
              "name": "leadSourceLabel",
              "value": "Website form",
              "type": "string"
            }
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              "value": "={{ ($('Lead form webhook').item.json.body.email || '').trim().toLowerCase() }}",
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              "value": "={{ ($('Lead form webhook').item.json.body.phone || '').trim() }}",
              "type": "string"
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              "name": "message",
              "value": "={{ ($('Lead form webhook').item.json.body.message || '').toString().slice(0, 2000) }}",
              "type": "string"
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              "name": "honeypot",
              "value": "={{ $('Lead form webhook').item.json.body.website || '' }}",
              "type": "string"
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            "caseSensitive": true,
            "leftValue": "",
            "typeValidation": "loose",
            "version": 2
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              "leftValue": "={{ $json.email }}",
              "rightValue": "^[^@\\s]+@[^@\\s]+\\.[^@\\s]+$",
              "operator": {
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                "operation": "regex"
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          "combinator": "and"
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      "type": "n8n-nodes-base.if",
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    {
      "parameters": {
        "authentication": "appToken",
        "resource": "contact",
        "operation": "upsert",
        "email": "={{ $json.email }}",
        "additionalFields": {
          "firstName": "={{ $json.firstName }}",
          "lastName": "={{ $json.lastName }}",
          "phoneNumber": "={{ $json.phone }}"
        }
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      "name": "Upsert HubSpot contact",
      "type": "n8n-nodes-base.hubspot",
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      "retryOnFail": true,
      "maxTries": 3,
      "waitBetweenTries": 5000,
      "onError": "continueErrorOutput"
    },
    {
      "parameters": {
        "select": "channel",
        "channelId": {
          "__rl": true,
          "mode": "name",
          "value": "={{ $('Configure me').first().json.slackChannel }}"
        },
        "text": "=New lead from {{ $('Configure me').first().json.leadSourceLabel }}: {{ $('Normalize lead').item.json.firstName }} {{ $('Normalize lead').item.json.lastName }} <{{ $('Normalize lead').item.json.email }}>\n{{ $('Normalize lead').item.json.phone }}\n> {{ $('Normalize lead').item.json.message }}",
        "otherOptions": {}
      },
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      "retryOnFail": true,
      "maxTries": 3,
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      "onError": "continueRegularOutput"
    },
    {
      "parameters": {
        "sendTo": "={{ $('Configure me').first().json.ownerEmail }}",
        "subject": "=Lead NOT saved to HubSpot: {{ $('Normalize lead').item.json.email }}",
        "emailType": "text",
        "message": "=HubSpot rejected or timed out on this lead after 3 tries. Add it by hand.\n\nName: {{ $('Normalize lead').item.json.firstName }} {{ $('Normalize lead').item.json.lastName }}\nEmail: {{ $('Normalize lead').item.json.email }}\nPhone: {{ $('Normalize lead').item.json.phone }}\nMessage: {{ $('Normalize lead').item.json.message }}\n\nError: {{ $json.error?.message || 'see the n8n execution log' }}",
        "options": {
          "appendAttribution": false
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      "retryOnFail": true,
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    {
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        "respondWith": "json",
        "responseBody": "={{ { ok: true } }}",
        "options": {
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        "responseBody": "={{ { ok: false, error: 'Please enter a valid email address.' } }}",
        "options": {
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            "node": "Configure me",
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    "Valid lead?": {
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            "type": "main",
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            "type": "main",
            "index": 0
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    "Upsert HubSpot contact": {
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            "node": "Slack alert",
            "type": "main",
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            "node": "Email lead to owner (CRM failed)",
            "type": "main",
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    "Slack alert": {
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    "Email lead to owner (CRM failed)": {
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